What OTA commission is actually costing you, month by month.
Adjust the numbers below to reflect the property. This models the shift from OTA-dependent
bookings to direct bookings driven by a Virtual Tour on the property's own site.
Property inputs
Typical range is 15% to 25% depending on OTA and rate parity terms.
Share of current OTA bookings that move to direct once the Virtual Tour is live.
Results show this assumption at minus 5, stated, and plus 5 points.
Net new bookings as a share of current monthly bookings. This is the soft number:
demand that would not exist without the Virtual Tour. Kept separate from commission savings.
One-time production cost. Payback is calculated against commission savings only.
Commission savings
Hard number
Today
With Virtual Tour (base scenario)
Incremental demand
Soft number
New direct revenue from net new bookings. Reported separately from commission savings, never combined into one figure.
Current monthly leak
Projected monthly leak (base)
On recovered commission alone, base scenario, the Virtual Tour investment pays for itself in
Save or share this model
Figures are illustrative, based on inputs above. Commission savings are channel reallocation,
a hard number. Incremental demand is net new bookings, a soft number. The two are never blended.
Scenarios shown at plus/minus 5 points off the stated assumptions. Actual results depend on site
placement, traffic quality, and booking engine integration. Model built by The Freedom Co.